Most dog food is junk food
Dogs are mostly carnivores, but their diet mainly contains carbs plus nutritional value of this junk food is close to chocolate chip cookies. This leads to many diseases and high death rates in cancer.
There are over ninety million dogs in Europe, so together they are a bigger nation than Germany. As we know, Germans like sausage, beer, and sauerkraut, but dogs are even worse because they just want sausage.
Our way of treating animals is inconsistent and unequal. We find puppies and kittens cute and at the same time mass murder billions of domesticated animals.
Five Letter Foods
Dog food that replicates the health benefits of raw food without
torturing animals and significantly decreases the carbon footprint in food production
Whole foods, variety, probiotics, veggies, no kibble
Lab-grown reindeer meat,
no slaughter, no factory farming,
Less use of land and water,
smaller feed conversion ratio,
Carrots, broccoli, beetroot, kale, ginger, blueberries, cranberries, lactic acid bacteria.
Why: Dogs (and wolves) are unable to digest fruits and veggies in their basic form. Wolves get them from the intestines of prey animals. Fermentation can be used to mirror the digestive process of prey animals simply by adding a bacterial culture. Not synthetic vitamins made by who knows how and where, but high-quality vitamins and minerals straight from nature.
Benefits: Gut (bacterial culture), coat (vit E & B), eyesight (carotenoids), antioxidants, reducing inflammation.
Brewer’s spent grain, reishi, dandelion, burdock, bentonite clay.
Why: A dog’s gut is his messaging system for the rest of his body. Everything a dog needs to grow, to survive and thrive, comes from the food they eat. One of the main components of digestion is a microbiome. Having a healthy and balanced gut microbiome is a great way to boost how much your dog gets out of the food they eat.
Benefits: Better stool, less GI problems, support immune system and proper digestion
Algae, natural salts
Why: Calcium deficiency is unfortunately very common today, and dogs need it to ensure good health and promote proper bone development. This shot also contains many other algae- derived nutrients, like iron, zinc, and omega-3 fatty acids. It’s a wonder how small amounts of natural substances already do magic because their bioavailability is so high.
Benefits: Improve your dog’s skin, bones, and joints without the risk of vitamin overdose.
Toppers will soon be available online and at dog-friendly restaurants
It will take years for the first cultivated reindeer meat products to arrive at your doorstep, but we will keep you updated by showing videos of our trials, failures, test batches and actual production
Based on studies, already 20% of good stuff weekly makes a difference
This works in the desert
A whole carcass including organs, eyes, brain, bones and hair without cooking
Fresh food that contains essential amino acids, fats and trace elements
This works in the city
Only gently processed, raw meat, whole foods, enough variety, no fillers or extra carbs
Macro- and micronutrients available from fresh whole foods have the best bioavailability
This don't work for your dog
Ultra-processing kills nutrients, mega doses of one nutrient can upset your body's balance
The only benefit of a dry food and synthetic supplements is the convenience of the dog owner
It doesn't look like dog food. It has real things like broccoli! I don't want my dog to brag about eating better than I do. I went back to the kibble.
Thomas 37, Berlin, Germany
Their package has an expiration date. Also store in the fridge. Can you imagine dog food going spoiled. And they admit it. Stupid. I went back to brands that don’t talk about bacteria.
Per-Olof 48, Stockholm, Sweden
After eating 5LF a month, Moses stopped drooling on my snacks and disrupt our dinner parties. My friends said it made them look like bad dog parents. I went back to the canned food.
Saara 26, Tuusula, Finland
What is this company? No certificates like "responsibly produced" or "humanly slaughtered".
I trust big corporations. Why would they lie to us?
Freja 19, Copenhagen, Denmark
This is us
Ethics, Animal welfare, Great UX
Erdogan Pekcan ErkanScience Chief
Ph.D. Molecular Biologist, Recombinant proteins, Cell culture expert
Patrik ErävaaraProduction Chief
Biochemist, Master brewer, Fermentation activist
Anna Hielm-BjörkmanNutrition Advisor
Ph.D. DVM, DogRisk research, Nutrition expert
LLM, Business law, Startups
Rokki the DogTaster Chief
Labrador, Carnivore, Skin diseases